Face it, no one gives a crap about 99.9% of blogs. Most people blog because they think they should, or because some marketer convinced them they should. Here’s some of the typical reasons you’ll hear in favor of blogging.
“Blogging is a great way to help market or promote your business!”
No. Customers really want information about prices, location, and contact info. Unless your business blog has truly helpful articles, it will go unread.
“Use your blog to connect with like-minded people!”
Blogs are more likely to be a soapbox than a discussion. If your goal is connection, there are better outlets.
“You can stay connected with friends and family!”
Are you serious? Again, better places exist for that.
“Blog to express yourself!”
Okay, you got me there. As long as you don’t mind talking into the ether, go right ahead.
Studies show that 97.4% of blogs never get read and eventually die a sad and lonely death. I made that up, but it might as well be true. The point is, don’t waste time and resources blogging if you don’t need it.
This may beg the question (or it would if anyone ever read this blog), why do I bother blogging? Thank you for asking, imaginary reader! I do it simply to practice writing.
So there you go. Two actually good reasons to blog are: 1) articles containing useful information related to your business or expertise, and 2) practicing writing.
If I ever think of any other good reasons, I’ll let you know. Not that you’ll read them.